Is it time for McD to change it's image

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About Paul Barron
Since founding trend setting websites Fastcasual.com and QSRweb.com in the mid 90's my passion for media and technology and how it intersects with business has been a vision that has finally come to reality. Business today must address the sweeping changes that are upon us, it's not just about social media but instead about the transformation of how business will do everything from marketing to customer service to research. I have spent the last 18 years building successful online businesses, building creative content networks, global events and even uncovering emerging trends that have turned into a 20 billion business segment. My passion is about results and how we can use these new age techniques to move our business into the future.

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Monday

Apr042011

Monday, April 4, 2011 at 10:39AM

With fast paced growth in social media and digital branding I'm often asked is our brand tired or irrelevant in connecting with a much more savvy and social consumer? After seeing this campaign with McDonald's reaching out to children to engage on the social web I'm wondering is this a time when McDonald's should look to a new ditital brand program that is more up todate with the audience of today, Including the kids of today?

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