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About Paul Barron
Since founding trend setting websites Fastcasual.com and QSRweb.com in the mid 90's my passion for media and technology and how it intersects with business has been a vision that has finally come to reality.  Business today must address the sweeping changes that are upon us, it's not just about social media but instead about the transformation of how business will do everything from marketing to customer service to research.  I have spent the last 18 years building successful online businesses, building creative content networks, global events and even uncovering emerging trends that have turned into a 20 billion business segment.  My passion is about results and how we can use these new age techniques to move our business into the future.


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« Ads telling stories - Write the future by Nike | Main | Foodie Flash Mob at 2010 National Restaurant Association Restaurant, Hotel-Motel Show »
Monday
May172010

Why the restaurant business is the next Food Network

DateMonday, May 17, 2010 at 10:18AM
via mashable.com

I did a post on this last year saying that the likes of YouTube would change our landscape of video consumption and restaurant marketing.

FACT: YouTube Surpasses Two Billion Video Views Daily. This has major impact on the restaurant business . . most just do not know it yet. Bandwidth, passion for internet TV, supporters like Google, Sony, Microsoft and even Apple are pushing the idea of internet TV to a place most major networks are not comfortable with.

Tides are shifting from major networks (see Print Media for past five years) and the consumers of today are just more savvy about when and what they want to view. Creative types are expanding and the just like anything in our digital world today the good stuff really does rise out of the noise.

Keep your eye on this phenomenon as it moves the restaurant industry ever closer to consumer connection for the first time ever.

Posted via web from Paul Barron's Social Coco

AuthorPaul Barron | CommentPost a Comment |

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