About Paul Barron
Since founding trend setting websites Fastcasual.com and QSRweb.com in the mid 90's my passion for media and technology and how it intersects with business has been a vision that has finally come to reality. Business today must address the sweeping changes that are upon us, it's not just about social media but instead about the transformation of how business will do everything from marketing to customer service to research. I have spent the last 18 years building successful online businesses, building creative content networks, global events and even uncovering emerging trends that have turned into a 20 billion business segment. My passion is about results and how we can use these new age techniques to move our business into the future.
Monday, January 25, 2010 at 8:14AM Your restaurant is your dream right? Then I hope you take some time and look at what Guy Kawasaki has to say about selling the dream. When you give this some thought, figure out how to bring your "Good News" to your customers and give them that evangelistic fire.
Sell the dream, it works!
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