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About Paul Barron
Since founding trend setting websites Fastcasual.com and QSRweb.com in the mid 90's my passion for media and technology and how it intersects with business has been a vision that has finally come to reality.  Business today must address the sweeping changes that are upon us, it's not just about social media but instead about the transformation of how business will do everything from marketing to customer service to research.  I have spent the last 18 years building successful online businesses, building creative content networks, global events and even uncovering emerging trends that have turned into a 20 billion business segment.  My passion is about results and how we can use these new age techniques to move our business into the future.


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Saturday
Jan232010

Local Trend tracking and how they will affect Restaurants in 2010

Several posts back I mentioned that Geo-Lo would have a big impact on restaurant marketing as the masses create trends that are based in local markets. As Geo location and Twitter merge together the marketing power of what Twitter offers could out pace the Facebook approach which is more demographic based.

I think the point here is there will be a whole new set of tools, apps and plugins for Twitter and I am sure Facebook with go lockstep as they have recently in opening up the Facebook fire hose for public posting so that they could affect real-time search.

So expect local Check-ins, Local ads, Local friend awareness and best of all integration to what could be an onslaught of new Twitter based apps on local anything from food to entertainment, to medical, real-estate you name it all by end of 2010. The world of local will have an all-new meaning.

The settings for local are not available on all accounts just yet but they will be coming, I am sure of it. I expect we could see some business-based services that we pay for this year as well that will relate to local ad, services and analytics.

The world of marketing, customer service and community is merging right before our eyes. Make sure you keep yours open.

Tell me what you think would be a great Geo-Lo app or service; I would love to hear your opinion.

Posted via web from Paul Barron's Social Coco

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