McDonald's Puts Focus Back on Beef With Angus Deluxe Launch

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About Paul Barron
Since founding trend setting websites Fastcasual.com and QSRweb.com in the mid 90's my passion for media and technology and how it intersects with business has been a vision that has finally come to reality. Business today must address the sweeping changes that are upon us, it's not just about social media but instead about the transformation of how business will do everything from marketing to customer service to research. I have spent the last 18 years building successful online businesses, building creative content networks, global events and even uncovering emerging trends that have turned into a 20 billion business segment. My passion is about results and how we can use these new age techniques to move our business into the future.

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Monday

Aug032009

Monday, August 3, 2009 at 2:17PM

via adage.com

This could be interesting to watch as QSR continues its trek to raise the value and quality bar in one fatal swoop. Coffee program, premium burgers and more coming . . .I am sure of it. I think the one thing that still needs much work is the experience, consumers have become smarter and continue to expect more and more, you need to raise the experience bar as well.

McDonald's has an opportunity to separate from the QSR pack and do something cool. That is lead the way into a new era of fast food.

Posted via web from Paul Barron's Social Coco

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